Reader’s Digest Young Families PIP Debuts

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The Reader’s Digest Young Families package insert program is available for the first time.

The inserts are placed in packages of children’s book programs including Elmo’s Neighborhood and Sesame Street ABCs. Some 3 million inserts a year and 250,000 a month are sent. They cost $65 per thousand.

The PIP is managed by the Catamount Group in Bethel, CT.

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Reader’s Digest Young Families PIP Debuts

By

The Reader’s Digest Young Families package insert program is available for the first time.

The inserts are placed in packages of children’s book programs including Elmo’s Neighborhood and Sesame Street ABCs. Some 3 million inserts a year and 250,000 a month are sent. They cost $65 per thousand.

The Reader’s Digest Young Families package insert program is available for the first time.

The inserts are placed in packages of children’s book programs including Elmo’s Neighborhood and Sesame Street ABCs. Some 3 million inserts a year and 250,000 a month are sent. They cost $65 per thousand.

The PIP is managed by the Catamount Group in Bethel, CT.

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