Publicis Groupe SA has formed MarketForward, a company that combines Publicis Groupe’s global marketing expertise with recently acquired, patented applied technologies.
The new company will provide marketing services through offerings such as updateable digital signage and brand asset management, the company said.
MarketForward (www.marketforward.com) is the result of the combination of Siren Technologies and BrandGuard, both former subsidiaries of Frankel, a Chicago-based brand marketing agency acquired by Publicis in January 2000.
Jean-Francois Valent, former CEO of Siren Technologies and BrandGuard, will continue as head of the new company, and will report directly to Maurice Levy, worldwide chairman and CEO of Publicis Groupe SA.
The firm is headquartered in Chicago and Paris.
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