Deliverability consultancy Pivotal Veracity has launched a new tool to help clients manage their online reputations.
According to Pivotal Veracity, its new offering includes the following:
–A whitelist management system that enables mailers to access, setup and manage whitelisting programs at dozens of U.S., European and Asian ISPs and others.
–A blacklist-monitoring service that allows mailers to tell if they are on any of the various major anti-spam blacklists, such as Spamhaus. The service also offers information on the criteria the various blacklists use to decide whether a mailer should be listed, and the steps the mailer must take to get delisted.
–A feedback loop management function that allows mailers to sign-up for and monitor the various feedback loops, or programs where ISPs give marketers reports on the spam complaints that result from their mailings.
–A proprietary reputation assessment system that allows companies to determine their own overall online reputation and that of potential and existing business partners using a an aggregation of third-party data, such as authentication checks, IP reputation assessment services, and consumer ratings sites.
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