PHD Worldwide has appointed Scott Hagedorn, CEO of PHD USA. He was previously managing director of the eastern region for sibling media company OMD USA.
His background includes strategic planning, direct response and digital media.
He joined OMD in 2006 as the US director of interactive.
Prior to OMD, Hagedorn was the chief interactive officer for Omnicom direct marketing firm Rapp Worldwide, where he was responsible for leading Rapp’s digital client, creative, analytics and technology teams nationally.
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