Peppers and Rogers, Net Perceptions Partner To Target Personalization Market

Peppers and Rogers Group and Net Perceptions Inc. will develop co-branded media products at the Personalization Summit 2000, Boston. The new venture, titled 1to1 Personalization, will develop a series of publications and conferences on the use of technology to create personalized, one-to-one customer relationships. Summit 2000 will be the first event the two companies co-sponsor.