1to1 magazine, the first publication devoted entirely to one-to-one marketing and management, will appear in October as the result of a joint venture between DIRECT magazine, and Peppers and Rogers Group, the Stamford, CT consulting firm recognized for its leadership in customer relationship management.
1to1 will be published quarterly and reflects the growing level of interest around the world in customer-focused strategies. 1to1, whose subtitle is “Using Technology to Manage Customer Relationships,” will explore all aspects of customer relationship management. Stories ranging from front-end marketing to call center management will run in its pages. 1to1’s mission is to:
* Identify new initiatives and breakthroughs in one-to-one technology and applications.
* Profile pioneers and outstanding practitioners of one-to-one marketing and management.
* Report on the newest tools that will shape the art of one to one.
* Encourage a broad professional dialogue on one-to-one’s challenges and rewards.
“Companies have awakened to the realization that customers are life-time corporate assets,” Ray Schultz, editorial director of DIRECT Magazine, said in a statement. “They can now become more customer focused because the supporting technologies are both viable and affordable.
“Additionally, our recent acquisition of Customer Support Management will enhance our resources in the customer support and services area,” Schultz added.
Companies can create “a totally new dynamic of competition by integrating three capabilities made possible by the computer–information management, interactive communication and mass customization,” Don Peppers, partner, Peppers and Rogers Group, said in a statement.
The editorial staff will be headed by Schultz. Paul McDougall, former editor of Digital Production Executive, will serve as editor.
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