Using the Web as a Business Asset
Though many of us would like to think e-commerce is the main reason the Web exists, most actually turn to it for free information.Finding really useful
Though many of us would like to think e-commerce is the main reason the Web exists, most actually turn to it for free information.Finding really useful
About 71% of call centers are using technologies more advanced than basic telephone switches and automated call distributors to manage and track productivity,
Wingspanbank.com is a virtual bank that reminds one of how boxing legend Muhammad Ali described himself: "Floats like a butterfly, stings like a bee."The
Juno Online Services, New York, has agreed to promote yesmail.com's services to Juno subscribers. Juno users will be able to sign up for offers and promotions
Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information
Bankers could read the future in the trends: The deposit base per household was declining, competition was savage, and overhead costs for operating bricks-and-mortar
Customers calling American Express' toll-free numbers to activate their new cards don't realize it, but they're setting themselves up to be easily cross
Nike's revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products
THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on
Conspiring with union officials. Defacing public property. Bribing police. Is this a promotional plan or a grand jury indictment?If you're VH-1 and the