Accepted College and University Administrators Masterfile This file of 62,000 top administrators include officials responsible for the institution's operation.

New York-based financial information provider Multex.com Inc. has signed an agreement to acquire Market Guide Inc., a leading provider of financial information

The Acxiom-Direct Media marriage may be at an end.Sources said that a letter of intent was signed on Monday for a merger between American List Counsel

Mark Lieberman has been appointed AS account executive in the List Management Division of Novus Marketing, Valhalla, NY. Lieberman comes to Novus with

Cohn & Wells, a San Francisco-based direct marketing agency, has changed its name to Cohn & Wells Partners and will restructure its operations.The newly

Toronto-based The Wolf Group in April acquired The Grand Group, a Chicago-based promo agency with clients including Old Navy, Jim Beam Brands, Kraft Foods,

NOT SO LONG ago, cable and broadcast networks relegated direct response television advertising to late-night programming.Those days are gone. Now, they're

SELF-REGULATION was the magic word during the Direct Marketing Association's Government Affairs Conference last month at the Watergate Hotel in Washington,

DMA Picks Up Internet Group THE DIRECT MARKETING ASSOCIATION has acquired the Internet Alliance (IA), an Internet trade group. IA will be operated as

AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic