This month's cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

Australian agencies swept 11 of 12 Golds awarded in the 1999 Asia-Pacific World PRO of Excellence competition, but it was Korea's Cheil Communications

Digital P-O-PIt's expensive. It's more bother than good old cardboard. And it's a difficult sell to retailers. But digital P-O-P is coming. Advanced communications

Cards featuring great athletes are okay collectibles, we guess. But how do you capture great sports moments on a card? Telestar Interactive Corp. does

Starbucks' notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they're clapped

The U.S. Postal Service has released the results of a report that estimates the environmental cost of Standard A mail at $126 million, or less than 0.2

In Maine, telemarketing gets lots of respect. Now that lobstering and lumbering no longer sustain the citizenry, some 25,000 people of a population of

Acxiom Corp., Conway, AR, and Dun & Bradstreet, Murray Hill, NJ, have inked a multiyear agreement in which the two companies distribute each others data

Brands used to be perfectly content to just sponsor music tours, ponying upsome cash to gain the "presented by" tag at the end of radio spots, primesignage

Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith