This is what the media world has come to: A magazine company and a TVnetwork launch an annual extreme sports tournament because the signatureextreme sports

FORGET BANNER ADS and even targeted e-mail. To the converted, affiliate marketing is the future of e-commerce.In an affiliate marketing program, a Web

ASTROLOGY.NET wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency Acxiom/Direct Media,

PICTURE THIS, pardon the pun. You operate a small memorabilia store and thanks to "Phantom Menace" mania, you can't keep up with the demand for "Star

EUROPEAN firms claimed the top three spots in an independent survey of Internet strategies.The research, carried out for Novell by the London School of

FISHWRAP, a 5-year-old 'zine with an editorial mission to poke fun at editorial hype and hysteria in the print media-think an edgy, evil twin of Brill's

JUMPING INTO THE e-commerce waters is still treacherous. But a brave group of executives has left their safe jobs at luggage company Samsonite to start

ALTHOUGH LAND'S END has been hogging all the publicity about establishing fun and comprehensive e-commerce Web sites, it is hardly alone. Many smaller

As early as this month, the U.S. Senate will consider a bill regulatingdirect-mail sweepstakes. The Deceptive Mail Prevention and Enforcement Act(S-335),

Spiegel is my co-pilotRetailers can piggyback on United Airlines' Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It's the first Momentum