The Reader's Digest Association, Inc. and McMurry Publishing have joined forces to offer custom publishing services. "Custom publishing is a fast-growing

The Reader's Digest Association, Inc. and McMurry Publishing have joined forces to offer custom publishing services. "Custom publishing is a fast-growing

Sampling the Hits Real Broadcast Network, Seattle, is turning up the volume on Internet sampling with Track Promo Service, which lets clients send time-sensitive

If you're one of many who have been wondering where the Texas AG's office got the names of list brokers that it mailed its threatening letter to in October,

Mailers wanting their efforts opened in a time of anthrax scares should consider transparency, both in terms of motive and package design. Nearly six in 10 consumers would prefer to receive a postcard from marketers than a letter, and 53% said they would discard mail they can't positively identify.

The Direct Marketing Association has launched a Web page for visitors to access business-to-business content. "This homepage allows B-to-B marketers to

Five companies have agreed to use SkyGo's ad-serving technology to deliver advertising messages within their wireless content. They are: CBS MarketWatch.com,

With foresight to rival that of Nostradamus, Marshall McLuhan in 1967 recognized the profound and compelling influence of all media independent of the

A COMMON PROBLEM that has resulted in the demise of so many dot-com companies is the difficulty of achieving critical mass. You need a large customer

New Line Cinema's The Lord of the Rings has "landmark" written all over it.