PERHAPS YOU COLLECT OLD CARS. Or breed ferrets. Or are searching desperately for your perfect mate. No matter what your hobby or goal is, chances are

An e-mail certification program designed to help consumers control their inboxes was launched today with support from major companies and trade groups.

JCPenney, Amazon.com and Office Depot were among the online marketers ranked in tops in their product category for Web features and functionality, according to a new Direct Marketing Association study.

Damez The premiere issue of Damez, a new catazine from teen women's portal Voxxy.com, was tracked for the 2001 fall/holiday season. The 10-1/2" x 8" 60-page

Cross Media Marketing Corp., which markets magazine subscriptions and memberships online and by phone, will expand into direct response newspaper advertising by acquiring National Syndications (NSI) for $19.6 million, the firm announced today.

What a year. Promotion marketers laid new milestones in 2001. Some did it by intent (like Shrek and Xbox), others under duress (think McDonald's). From

You don't need a TV to watch Scooby-Doo anymore or Blue's Clues or Sesame Street, for that matter. They'll all be coming to a town near you soon enough.

Pop star Shakira will headline Delia's spring campaign, gracing not only the cover of its catalog but a cross-promotional effort involving the teen marketer's

Nestl USA, Glendale, CA, this month delivers via e-mail the final clue in a 10-week Great Friskies Internet Treasure Hunt. Players combine the 10 weekly

"Everything will go digital – the dot com world will come back with a vengeance." This bold prediction came from David D. Thornburg, the opening keynote