Live From Chicago: No Word From Texas — Yet
If you're wondering whether the Direct Marketing Association has heard from the Lone Star state about the Texas letter, they haven't. "Not yet," Jerry
If you're wondering whether the Direct Marketing Association has heard from the Lone Star state about the Texas letter, they haven't. "Not yet," Jerry
Momentum Busters The dot-com swoon holds growth to 22.4 percent. A dot-com frenzy pumped millions of dollars into Internet marketing during the first
Boardroom, the publisher of "Bottom Line Personal" is braced for trouble as anthrax reports poison the mail.
The Direct Marketing Association sent a letter yesterday to the Texas Attorney General's office expressing its concern about the content, tone and misleading nature of a letter delivered recently to many list professionals.
In mailboxes right now is a 50,000-piece test of a blank outer envelope--the first such attempt for Consumer's Union, and most likely the last. "It was
Face it, you're treading on thin ice. Take a real hard look within your organization and ask yourself: Am I really prepared for the challenges I'll be
Remember when the Internet promised not only to change the way consumers shopped, but the way they paid for purchases as well? Move over, Confederate
It's an interesting time to work in entertainment marketing. The proliferation of cable TV and the Internet has provided more tie-in opportunities, but
Promo’s semi-annual list of tie-in opportunities shows what’s on tap in Tinseltown.
Editor's note: The FBI's investigation into the game scandal at McDonald's and the media debate that followed have heightened awareness about the potential