Rachael Heapps, executive creative director at RappDigital, New York, discusses how to craft high-performing e-mail creative. DIRECT: Do personalized

Out to hype an Addicted to Love Week programming block airing March 10-16, New York City-based Oxygen Media this week breaks a one-month sweeps supported

More than one quarter of all U. S. firms will spend at least $500,000 on customer relationship management technology during the next 24 months.

After a decade hiatus, Publishers Cleaning House plans to put at least four mailing lists on the market this spring and is now in talks with list management companies to handle the files.

Comcast Corp. has halted the collection and storage of some Web browsing data after coming under intense fire. The cable and Internet service company

Sweepstakes Clearinghouse A recent prospecting effort from Sweepstakes Clearinghouse uses a traditional catalog in lieu of the general merchandiser

You don't have to be a Big Shot like Oprah to launch your own magazine. In fact, all you have to be is a Big Boy. Brand marketers increasingly are realizing

Corporations are all ears as the consumer call for philanthropy gets louder. Now, it's even better to give than to receive. While that old philosophy

Sometimes, it takes a lot of hard work to be inconspicuous. Just ask Jeff Snyder, director of business development for Momentum Marketing, Washington,

Nestl SA, Vevey, Switzerland, in December confirmed reports (December 2001 PROMO) that it would aquire sole ownership of Hagen-Dazs in North America through