The DMA has expanded its virtual world this year, creating home pages for the various segments the association serves. Visitors to the DMA's site (www.the-dma.org)

ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

Electronics For Imaging has teamed up with Scitex Digital Printing to jointly develop a custom server to drive Scitex Digital Printing's next generation

CASH AND A SMILE Western Union, Denver, is jumping into the incentive game with Corporate GiftGram, a gift check that can be used as an employee reward.

Online merchants say SEM is the Porsche of aquisition tools. WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel Island, FL—Sanibel Holiday (www.sanibelholiday.com)—has seen qualified leads jump 10%...

Findyourspot.com at Postal Address Within the past 12 months, 299,141 people have filled out an online lifestyle and interest quiz. The quiz matches new

IVillage Inc. has been warned by the Nasdaq Stock Market that its stock may be delisted due to noncompliance with a marketplace rule. Nasdaq notified

Rich media firm MindArrow Systems Inc., has been issued a patent covering the way it sends rich media e-mail. The patent covers the mechanisms and methodology

A surge in subscription marketing programs that don't require subscribers to pay up front is having an unanticipated consequence on magazine publishers.

Today's competitive environment requires the ability to make each marketing channel as efficient as possible. The goal of ensuring that all customer contacts