If there's ever been an argument for promotion over advertising, it's the Internet. On one hand, promotion on the Web is booming almost every campaign

This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between

Q. Somebody told me that you can't send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking

Chadwick's-Real Comfort The Chadwick's-Real Comfort catalog offers quality and style through its variety of casual wear for the value-conscious woman.

Text at e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

Text at e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

The Center for Direct Marketing at Mercy College will offer a seminar on Best Practices Testing Techniques at its Manhattan campus on Wednesday, Nov.

Former MTV jockey Kennedy worked the audience during the Game Show Network's presentation at the L.A. Office RoadShow. The charismatic host quizzed audience

Just as no two snowflakes are exactly alike, neither are the needs of any two segments of the Direct Marketing Association's diverse membership. The Segment

It makes sense that the National Hockey League's Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated