Jan Brandt, Direct Marketing Days New York's Direct Marketer of the year in 2000, will step down as vice chair and chief marketing officer of America

Barneys New York While using celebrities as models is nothing new, upscale clothier Barneys has taken an innovative approach with its latest catalog titled

Some people would say you can never have too much of a good thing. But when you

Three consumer groups have called on the Federal Trade Commission to create an anti-spam rule, similar to its Telemarketing Sales Rule. But it was unclear at deadline just what the FTC planned to do.

RADIO DISNEY tunes in to McDonald's Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald's (and McDonald's second go at a separate

One year later, and our economic slump has become ingrained. That's got marketers using words like and as often as they say or (God help us) There's a

MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN'T. Judges for PROMO's own PRO Awards were impressed with strategy they saw in the 45 finalists

Marketers have a new study guide to reach schoolkids, one that is far more sophisticated than the old days of book covers and posters. Brands are learning

When a study of business to business e-mail campaigns yielded responses between 1% and 25%, Harte-Hanks decided to investigate what made a difference.

Although Ben Isaacson is leaving his job as executive director of the Association for Interactive Marketing (AIM) as of Sept. 13, he will continue on