Cross Country Motor Club The 1.16 million people in this file are members of the Cross Country Motor Club, and organization that provides roadside assistance,

Omnicom Group last week named Robert Riesenberg chief executive of a new branded entertainment group that will produce TV shows for Omnicom clients. That

DIGITAL CONNEXXIONS CORP.: Ontario, Canada, has acquired iPromotions, Inc., a provider of online advertising and data acquisition products. Founded in

In the past, our industry has overwhelmingly focused on short term gain. We continue to do so

ESPN is launching a 25th anniversary celebration with an event marketing campaign directly involving fans. AKA The Season of the Fan runs from now through

(Catalog Age) Shop.org, the online marketing unit of the National Retail Federation (NFR), says online sales will come in at between $96 billion to $100

On Tuesday, America Online announced that it will include in it’s 9.0 version a feature allowing users to detect and delete “spyware” installed on their computer.

Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.

At one time, marketers might have thought of events in terms of a stand-alone mobile unit parked at Wal-Mart to introduce new hair care products, or a guerrilla team working the streets of New York or Chicago to pass out coupons for a cellular phone.

Monster Worldwide celebrates the 10th anniversary of its job search Web site with a yearlong $125 million advertising and promo campaign with a strong