Scott W. Klein has accepted the position of president and CEO of Informational Resources Inc., Chicago. In his new role, Klein will focus the firms marketing

One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn't

It was the food fight of 2003: Marketing, critics charged, caused the obesity epidemic. Too many ads, two-buck burgers and irresistible snack foods tempted

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Direct Holdings Worldwide LLC has bought Time Life Inc., the music and video direct marketing subsidiary of Time Inc. Time Life will be owned and operated

It was such a nice gesture. Time magazine offered to send a friend a free year's subscription with my renewal sub. As I had grown up reading Time, I had

One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn't

When it comes to breaking through to your customers' e-mail inbox, it's getting to be less about what you say and more about how you say it. The spam

SmartServ Online Inc., a provider of wireless marketing services, will acquire nReach Inc. and Mobile Airwaves, Inc. for an undisclosed sum. nReach sells

Depending on whom you ask, the pop as we know it is living on borrowed time. The pop has already quietly been under siege.