Three interactive trade groups, taking a tougher line than the Direct Marketing Association, have agreed that marketers must obtain permission before

The buzz on Hollywood Boulevard was all about the young country singer who captured the wonder of a crowd that morning with her homespun ballad, Count

Want to get consumers to sign up for that e-mail campaign? Try sweepstakes. The marketing tactic was found to be the No. 1 motivating factor in getting

More than one-third of marketing managers own and manage the Web site optimization process at their companies, according to a new survey by WebTrends.

Merryvale Vineyards LLC has discovered that e-mail is the best way to intensify its relationship with consumers and keep them tasting and buying. Plus,

If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).

When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)

A company's Web site can make or break a search engine optimization program. Search engine optimization starts when you conceptualize your Web site. If

When Michael J. Ewing joined Monster as vice president of customer relationship marketing earlier this year, his son Alexander who turns 4 in November