Building your permission-based e-mail database begins with creating a strategy for e-mail address collection and, ultimately, your corresponding value-based e-mail communications program, says Deirdre Namur, vice president of creative services at e-mail solutions provider Bigfoot Interactive.
Looking for ways to prompt ad skippers to view its ads, truth, the American Legacy Foundation's national youth smoking prevention campaign, has bundled some ads into a five-minute "TiVo-able" TV show. The effort marks the first time an ad campaign ...
Honda, Verizon DSL, Coca-Cola and Universal Music are among some the latest brands to sign on with a new agency that creates video game ad networks to capitalize on the projected soaring growth of product placement within the games.
The Weather Channel is paying homage to everyday heroes who it showcased helping people caught in extraordinary weather experiences and invites viewers to choose their favorite story online. The Web site, Weather.com, contains a synopsis of each ...
One of the most consistent trends in our industry over the past year revolves around companies in our space either selling a portion of their company for funding or buying another company for growth.
Music magazine Filter will tailor its free mini-magazine for New York audiences this summer. Filter will publish a New York edition of Filter Mini in June, with eight additional pages of local content and ads. Filter street teams will give the mini to ...
Honda, Verizon DSL, Coca-Cola and Universal Music are among some the latest brands to sign on with a new agency that creates video game ad networks to capitalize on the projected soaring growth of product placement within the games. A dozen ...
Sohu.com Inc., a Chinese database marketing services firm, will acquire Go2Map Inc., Ltd. for $9.3 million.
Tips on designing HTML and text e-mail newsletters
Consumers love their cell phones—sometimes more than their own lovers. BBDO Europe and its direct-marketing network, Proximity, surveyed 3,000 cell phone owners (ages 15-35) in 15 countries. They found that 53% of respondents have used their cell phones ...