When “Adweek” used a tool from New York’s Monroe Mendelsohn Research (MMR) for helping to measure reader engagement across 211 consumer magazines in its annual March “Hot List” issue, Bob Shullman felt a measure of redemption.
in a battle to climb out of the rut of look-alike ads and win over new customers, most of the world's auto makers are resorting to a long list of new-age marketing techniques, ranging from the familiar
As a marketing medium, mobile messaging is finally old enough to have a list of dos and don'ts.
Everyone dreams of posh accommodations in exotic locales. And since it doesn’t cost anything to dream, Leading Hotels of the World has found a growing audience for its e-mail newsletter.
Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you.
According to the U.S. Small Business Administration, the number of small and midsize Hispanic-owned U.S. businesses is now at about 2 million and expected to grow to 8 million by 2010.
Next weekend FedEx will send 150 employees to the Aaron's 499 NASCAR race to cheer on No. 11, the new FedEx car. FedEx is tapping its estimated $12 million sponsorship of Joe Gibbs Racing for employee incentives, from free and discounted tickets to ...
Think of it as a prime example of the business cliché about eating your own dog food: The U.S. Postal Service has launched a free magazine about the virtues and successes of direct mail.
The success of a spring loyalty effort by The Scotts Co. bodes well for a national rollout of Grow, a magazine for consumer gardeners. An initial mailing of 500,000 copies yielded double-digit sales increases in the test areas.
It seems that whenever one logs on, the bombardment begins — unsavory content, dubious offers, unscrupulous operators, and in-your-face interruption marketing. So whether you're marketing by e-mail, discussion boards, blogs, or search engines, it's critical that you as a legitimate marketer dissociate yourself from the rising tide of spam