Victoria's Secret Adopts Travel Theme The annual Swim catalog from Victoria's Secret has an atypical theme this year, depicting beachy Latin American locations that suggest travel. A dreamy seaside sunset on the cover serves as a backdrop for a model in ...
Staying true to its mission of providing creative, confidence-building toys for children while continuing to expand its number of customer touch points has been integral to the success of Enfield, CT-based Lego,
Strong catalog creative, from compelling imagery to easy-to-read typefaces, is an essential component of effective branding, Glenda Shasho Jones, president of New York-based consultancy Shasho Jones Direct, said at last week’s New England Mail Order Association spring conference.
Marketers are people too. That may be why, when they think of e-mail, their thoughts so often center on the barriers to getting delivered. They fixate on CAN-SPAM compliance, and opt-in opportunities, and the filters that Internet service providers and e-mail services
A March report from JupiterResearch has triggered something of a tumult in the industries that rely on Web metrics with its findings that one of the key tools for measuring Web traffic may be much less reliable than previously thought.
“You can’t win today’s race with yesterday’s car.” Formula One racing great Emerson Fittapaldi said it, and Monica Luechtefeld, executive vice president for strategy and development at Office Depot, repeated it in her keynote speech at the Chicago Association of Direct Marketing’s DM Days & Expo 2005.
Elvis Costello once sang, "Radio is our sound salvation." Now it turns out his ironic tone may have hit just the right note: The question today is, Who will save radio?
Victoria Lowell believes that selling lipstick is a lot like promoting television shows about dogs, diseases, or dieting.
Wal-Mart shoppers get a spring makeover this weekend, courtesy of a women's magazine that's sold only at Wal-Mart. The April 9 "Your Fresh Start for Spring" brings All You magazine and six sponsors into 1,000 Wal-Mart Superstores for six hours of themed ...
Toyota Motor Sales USA's Scion division used a viral campaign last month at Spring Break locations to show off its automobiles in a non-intrusive party atmosphere. Scion sponsored two to three Spring Break after-hours parties in Miami, South Padre ...