Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.
Here’s how you discover a new vertical search category: * Find motivated seekers. * Find motivated marketers. * Develop a tool/ portal/ engine that brings the two together easily. And that’s it. You’re done.
Pepsi Lime and Diet Pepsi Lime are making their national debut just in time for the lucrative summer months with a blend of promotions dangling hefty prizes. The "Lime Guys"—a couple of friendly, animated lime characters—debut next week on two ...
Most companies recognize that their domain names are vital to establishing their brand identity on the Internet, and that they are valuable business assets, whether they manage them in-house, use an outside vendor, or use some combination of the two.
In-store TV network, Premier Retail Networks has signed an agreement with U.S. Spanish-language network Telemundo to add content to Wal-Mart Television Network for Hispanic customers. As part of the agreement, announced Tuesday, Telemundo will produce ...
Turner Broadcasting System, Inc. is forging its way into the videogame industry with plans to offer a new broadband network this fall via personal computers. The service, called GameTap, marks the first of its kind games-on-demand services offered by a ...
As TiVO and other digital recording services redefine TV viewership, many marketers are paying more attention to product integration through placement.
"Have It Your Way." The Burger King Corp.'s motto says it all and kept its promise this winter, driving fans of NBC's hit reality show The Apprentice from the boardroom directly into its restaurants and beyond.
Last night I dreamt I went to Manderley again. It seemed to me I stood by the iron gate leading to the drive and for a while I could not enter, for the
You can't win today's race with yesterday's car. Formula One racing great Emerson Fittipaldi said it, and Monica Luechtefeld, executive vice president