Watchfire reaches thousands of people a day through its large LED displays. But it uses a different medium to reach sign dealers who sell its products—the e-mail newsletter.

Marketers have long relied on print publications to establish “communities of interest.” E-newsletters do this and more, by providing a unique Web-based vehicle for “layered content” that delivers precision contextual marketing.

A general newsletter is a great way to get started in the e-zine game, especially if your audience is diverse. You can use a general-interest newsletter to promote a wide variety of offerings and see what works.

Q: What’s the right number of articles for an issue of your e-mail newsletter? A: Seven. Only kidding. There is no magic number of articles that works for every newsletter.

You know the age-old maxim: the customer is always right. The extension of that for the e-mail marketing community is: let customers choose what is right for them.

ISPs today block up to 90 percent of e-mail because the messages are suspected to be spam. What’s a marketer to do? Answer: Stay on the good side of ISPs.

TNT is partnering with elite carmaker Audi to give TV viewers a commercial-free experience during the debut of its new series The Closer. Under the partnership, TNT will present the premiere episode without commercials to viewers—an experience typically ...

WorldNow a New York-base advertising technology provider has launched Local Media Network (LMN), a consortium of 147 Web sites affiliated with television stations, to compete for online advertising with established Internet advertising giants such as Google, Yahoo and AOL.

As TiVo and other digital recording services redefine TV viewership, many marketers are paying more attention to product integration through placement. Producers of reality shows such as" Extreme Makeover: Home Edition," "Monster Garage," and even talk shows like "Oprah" use placement to

This past Saturday a 50-1 shot won the Kentucky Derby. ESPN is pretty sure its odds of successfully marketing the Breeders’ Cup are better than that.