With their client summit, 100+ clients, and close relationship with the IAB, TARGUSinfo has established themselves as not just a leading technology provider for lead verification but as a...

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In the latest major acquisition announcement to rock the industry Yahoo revealed that it will acquire BlueLithium for roughly $300 million in cash. Yahoo said its purchase of the three-year-old company will allow it to accelerate its...

Perhaps you have children leaving for college for the first time this month. Have you given a lot of thought to the sheets they'll be sleeping on? Peggy Allen and Ronda Pierson have.

Apple is projecting that it can sell 10 million iPhones by the end of 2008. And if the company can do for smart phones what it did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. According…

Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.

Today's consumers are very sophisticated when it comes to how they find content on the Web. Marketers need to be responsive and adjust their content strategies around the vehicles used to generate leads and traffic to get—and maintain—their target's mindshare.

When you get down to it, all any marketer wants to do is get their message heard by the people who will find it most relevant. E-mail is one way to reach your audience, provided you can traverse the gauntlet of spam filters and other gate keepers. But RSS can get readers to filter your…

In this article I am going to discuss elements of Latent Semantic Indexing (LSI) technology that you need to be aware of.

The first step in any successful SEO campaign is to discover the top of your highest vertical market. Many SEOs or aspiring webmasters get caught up in “the valley”. They just look at the smallest area that they “think” their market...