Video has taken the Internet by storm, but many online retailers haven’t really used it to their best advantage. Learn how to make video work in e-commerce

In my last column, Searching for SEO: How to Find the Right Partner, I discussed what questions you should ask any potential search vendor. The best responses aren't black and white

Leading interactive marketing agency adds Pep Boys, SourceMedia, NewsMarket, United Water, and Tablet Hotels to customer list

How much attention do you pay to search engine optimization? Many marketers give it short shrift, not understanding that it can be the difference between success and failure

By now, everyone knows that they need to practice the art of search engine optimization. But you can't always do it on your own. What should you look for in an SEO partner? Read 20 questions you'd want to ask a prospective service provider

Among Yahoo!’s many products and services, Yahoo! Answers is undoubtedly one of its best, and users around the globe seem to be riding the wave.

Can you grow your prospect and customer files by paying people to blog about your product? Self-proclaimed Internet celebrity Reed Floren says it works, and he has proof. Read why Tim Parry says this would be a marketer's path to failure.

Leading interactive marketing agency signs Foxwoods Resort Casino and Century 21, among others

It’s still the early innings of the social networking game, and companies are continuing to formulate strategies on how to get into it while analytical observers are trying to discern what the online dialogues mean.

You know you're the expert. But the problem is, there's a blogger out there stealing your thunder, and pushing you and your expertise down the search engine rankings. Find out why blogging is just as important as search engine optimization and pay per click strategies.