7324 results for: content marketing

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Moviegoers Get Texted About Free Trailer Downloads

|  by Chief Marketer Staff

Moviegoers at some Twentieth Century Fox and Loews Theaters will get a text message alert if they walk close to a kiosk letting them know they can download free content related to this summer's movie releases. Moviegoers at the Loews Lincoln Square in ...

ad pepper media acquires Nedstat Basic

ad pepper media acquires Nedstat Basic, the leading global free website analytics solution. Asset transaction significantly extends ad pepper media’s reach and range of free services for website partners.

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

J Fisher Casts Off New York City retailer Urban Angler recently launched the fly fishing catalog and Web site J Fisher, offering a greater selection of fly tying materials, fly lines and new products and rods. The first edition, titled "Summer 2005," ...

Why Poker Is a Safe Bet for Marketers

|  by Chief Marketer Staff

Gambling is considered a major sin in many parts of the country, yet marketers are stepping up to back poker on television. The reasons that Moral Majority-type groups have not been picketing poker sponsors’ headquarters or calling for product boycotts could be of interest to marketers considering involvement with other “sinful” content.

Digital Thoughts – Part 1 – A, B, C, D, eUniverse

Less than a week after announcing that it had settled its spyware related trespassing lawsuit with Elliot Spitzer, Intermix Media again made headlines. This time, though, the headlines involved Intermix gaining a substantial amount of money as...

Digital Thoughts – Part 2 – Music To Their Ears

During eUniverse’s ultimately turbulent fiscal year 2003, they acquired direct marketing focused Response Base, a company run by Chris DeWolfe, who along with the other co-founder of MySpace.com, Tom Anderson, had also worked at XDrive.com...

StairCycle Wins Ten Million Yahoo Views

|  by Chief Marketer Staff

Craig Ridenhour’s business start-up began small, with conversations in a Phoenix doctor’s office seven years ago. But it took a turn for the big time in June when StairCycle Innovations was named winner of the Yahoo! Search Marketing “Think Big” contest for small entrepreneurs. Between national press interviews, photo ops in Times Square with Sir…

Sugo Taps McConnell to Open New York Office

|  by Chief Marketer Staff

Music and multimedia agency Sugo has opened a Port Washington, NY, office under managing director Sari McConnell. McConnell add the title to her current post as VP-marketing and product development for Foster City, CA-based Sugo. The agency also has ...





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