Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 22, 2017 What are You Doing Wrong—and Right—on Social? Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right. More… SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory categories…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 19, 2017 Are You Effectively Profiling Your Customers? Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers. More… SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The Superbook is…
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 21, 2017 Trifacta Creates a Tiered ABM Focus Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs. Bill Karpowicz shared the details. More… SPONSORED BY: Ad tech quiz: See how your digital solution stacks up. conversantmedia.com/adtechquiz Q&A: Steve…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2017 Chief Promo Marketer 9-5-17 More… SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The Superbook is the world’s largest searchable directory of marketing partners. Reach the biggest brands and companies across the Fortune 500. Show off your…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 15, 2017 To Reach Donors, Nonprofits Turn to Marketers….And Sharks Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week. More… SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2017 Lenovo CMO Roman Outlines Marketing Challenges Learn how tech marketer Lenovo is humanizing its brand with personalization and co-ventures like the "Jedi Challenges" augmented reality game. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power Contact: Adam Rein –…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 12, 2017 What Disney & IBM Can Teach Omnichannel Marketers In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen. More… SPONSORED BY:…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 8, 2017 HP Goes Back to School & We Get the Feels In a new spot, HP capitalizes on all the emotions parents feel as their kids grow up and go back to school. More… SPONSORED BY: How to Build and…
To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here's three strategies for them to consider.