With a new CEO at the helm, Target is readying a major push into sports as the official partner of Major League Soccer, along with other deals.

Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 2, 2016 Target, McDonalds, Fisher-Price Embrace Down Syndrome in Marketing Marketers are embracing people with Down Syndrome in their marketing in an effort to be more inclusive, convey brand values and engage with consumers. More…  …

Some 37,000 gold cans are packed inside 18-, 24- and 30-ounce packs of Bud Light with messaging and details about how to win Super Bowl tickets for life.

There are four key elements to consider when developing your content promotion plan.

Childless women and marketing are like oil and water: They don't mix and childless women are wondering why marketers don’t cater to them.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 8, 2016 Influencer Marketing Benefits, Challenges, Facts: Infographic This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information. More…   SPONSORED BY: Digital Directive Why synergy between…

Bud Light tries to bathe in the halo of taking a stand on paying women as much as men. But then, InBev refuses to talk about equality among its own female employees,

Pepsi hopes to ignite a worldwide conversation this summer with its PepsiMoji campaign and the hashtag #SayItWithPepsi.

Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.