Search Results For: loyalty

AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart

Patricia Campbell, the immediate past chair of the Direct Marketing Association’s board of directors, has taken a new position with online bookseller

Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away

If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based

Coupon Trends An ageless marketing strategy gets a youthful new look as marketers and retailers use electronic delivery systems to customize programs.

Cyrk’s New Chapter Cyrk-Simon Worldwide in a sense closed the book on the first volume of what it hopes will be a long-running business saga with the

CANADA Partners in Pie Shirriff and Tenderflake are springing into action with a themed partnership that gets retailers and consumers into the Easter

American Express, New York, adds 13 retail and travel partners to its Membership Rewards loyalty program this year. AmEx cardholders now can earn points

What do marketers want from the Web and how do they get it, if at all? Framingham, MA-based International Data Corp. (IDC) has just completed a survey

When Mead Johnson Nutritional began a direct mail program for its Enfamil brand in 1992, it sent mostly coupons to the nation’s four million new mothers.