BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer

Bernard D. Feiwus, the former president and CEO of Nieman Marcus Direct, has joined Dallas-based loyalty marketing consultancy Brierley & Partners as

The big winners in the Best of Europe Awards at the Federation of European Direct Marketing's annual forum in Strasbourg, France, which ended yesterday,

Mary Beth Roberts has been hired by Brierley & Partners, a Dallas-based marketing firm specializing in the design and implementation of customer loyalty

Two bills restricting the collection and use of data acquired from loyalty marketing cards used by groceries and supermarkets are making their way through

Rapp Collins Worldwide, New York, named Malcolm Speed as chairman and chief executive officer. Speed, who had been executive vice president and partner

Despite the huge volume of traffic portal sites offer commerce players, revenue expectations for portal tenancy deals are often overly ambitious and are

MyPoints.com Inc., a provider of Internet direct marketing and loyalty rewards program, and Hilton HHonors, a Hilton Hotel frequent-guest rewards program,

A handful of top hotel chains have remodeled their frequent-guest programs to accommodate more promotion-savvy travelers. The newest revamp came from

FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered "financial and/or other inducements"