Belgium-based Karamba took home the Best of Europe prize during the first round of judging for the ninth annual World Pro Awards of Excellence, which

CUSTOMER relationship management is one of the most talked-about topics today. But what constitutes CRM? How did it evolve and what promise does it hold

LONG-TERM loyal customers are more valuable than other customers. They generally buy more often, spend more, have a higher retention and referral rate,

ONCE UPON A time, retail catalogs were about getting customers into the store to buy product. Each and every customer received a catalog for each and

Strong offline brand identity, e-mail newsletters reminding customers of their subscription, and unique and varied content highlighted the suggestions

If the marketing of prescription drugs is big business-advertising expenditures grew from $500 million in 1996 to $1 billion in 1998-then consumer marketing

Garden Botanika Inc., Redmond, WA, had fourth-quarter 1998 sales of $39.6 million, down 11% from $44.5 million in fourth-quarter 1997. The company, which

DM company VentureDirect Worldwide, New York, has been named online agency of record for Drkoop.com (http://www.drkoop.com), a consumer site headed by

Women in Construction This 44,000-name list identifies female architects, builders, designers, developers, engineers and general contractors among others.

MyPoints.Com Inc., San Francisco, has named Thomas P. Caldwell Senior VP and CFO. Caldwell was previously with Dynamic Details as VP of strategic development.