ASTROLOGY.NET wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency Acxiom/Direct Media,

THIS IS THE sixth year we've compiled information on catalog customer service. In this issue we'll consider the more than 200 catalogs we received in

Royalty marketers have done a good job of locking in affluent consumers, 71% of whom participate in at least one loyalty program. But the field is wide

EUROPEAN firms claimed the top three spots in an independent survey of Internet strategies.The research, carried out for Novell by the London School of

SMALL AIRLINES FLY in a turbulent market. With competitors buzzing at their tails, independents must garner customer loyalty and assert their brand without

TO PARAPHRASE the Spice Girls: What do frequent flyers want, really really want, from their loyalty programs? How do they feel, really really feel, about

Spiegel is my co-pilotRetailers can piggyback on United Airlines' Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It's the first Momentum

MyPoints.com Inc. has launched a Swedish version of its Mypoints BonusMail program in a strategic partnership with Sweden Post, the state-run postal system.Roughly

Virgin Atlantic, Norwalk, CT, has unveiled a new Web site, (http://www.virgin-atlantic.com), featuring electronic booking capability and product and destination

Garden Botanika, Redmond, WA, had a net loss of $10.5 million in the first quarter of 1999, compared with a first-quarter 1998 loss of $5 million. The