Search Results for: storytelling

It was probably easier in the old days say, back in the late ’80s or early ’90s when HSN, then less than a decade old, consisted solely of live cable

If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the

Procter & Gamble is pushing its Children’s Safe Drinking Water program with a new social media campaign for women bloggers that will land one of them on a clean water expedition in Africa and the opportunity to write an exclusive story about the journey

Mattel’s iconic doll Barbie signed into social networks Foursquare and Twitter in July to promote her latest career: videographer. And both Barbie and her parent company celebrated the new Video Girl Barbie with a scavenger hunt

Healthy beverage maker Odwalla is ramping up its Facebook presence and tuning up its 2010 festival sponsorships with a new “Campaign Against Ordinary” marketing effort

House Party, a consumer activation and experiential marketing company, has hired Jon Yaged, formerly of Disney Publishing, as chief operating officer

At a recent conference where word of mouth and social media marketers gathered, four ideas sure to lead 2010 marketing activities dominated the conversation

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

Digital marketing agency Story Worldwide and Young Euro RSCG have jointly launched Story Dublin.

Keith Blanchard has joined marketing agency Story Worldwide as North American executive creative director.