STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.

Go ahead and say it: "An Internet-only marketing shop on the promo 100?" It was bound to happen sooner or later - later for the scores of newbie dot-com

As a marketing channel, a Web site's biggest advantage is that it can offer customized content. But a site's biggest stumbling block can be its passivity,

It's late. You're tired. But you need a new dress for an important cocktail party in two days.So you log on to the Internet and check out your favorite

Problems facing Vermont Teddy Bear's call center, which handles both inbound calls and e-mail, evoke "Goldilocks and the Three Bears." At peak times the

The Scopes trial was three-quarters of a century ago. Charles Darwin published "The Origin of Species" 66 years before that.Here we are, supposedly evolved

Stamford, CT-based Priceline WebHouse Club, in which consumers name their own price for retail items and shop for them at a discount at local stores,

HelloAsia.com, Redwood City, CA, has named Kenneth Lee, president of Asia Pacific. He will be responsible for the strategic direction and operations of

The majority of online consumers participate in loyalty programs but less than one-fourth say programs are important in motivating them to make a purchase,

Aspen Interactive, the St. Petersburg, FL-based new media division of Aspen Marketing Group, Evergreen, CO, has received a patent for its Smart Media