What's good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn't even reached its marketing potential yet, but online
Petco Animal Supplies, San Diego, will increase the benefits of belonging to its two-year-old Petco Animal Lovers Save (P.A.L.S.) program.The company
MyPoints.com, San Francisco, has formed a joint venture with Dai Nippon Printing, Tokyo, to take advantage of Japan's Internet advertising market.MyPoints
Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding
Internet usage isn't sweeping the entire globe at the same pace. So don't rush into that online sweeps in India.With half the world's population still
The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain't the Wild West anymore.Since the Internet first suited
The Zipatoni Company proved its mettle in 1999 after a single win from Miller Brewing Co. tripled billings at the little St. Louis shop in 1998. Zip digested
I just got back from a concert at the Charlotte Motor Speedway. It's really an event that you have to see to appreciate," Jeff Slater recounts. "There
Clients are on a first-name basis with Carlson Draddy & Associates. Most think of the Westport, CT, agency as either "Bonnie" or "Sue."Credit the personal