NEWS ANALYSIS: Packaging a Wallop
Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe
Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe
Interactive marketing and technology company, 24/7 Media Inc., New York, has reorganized to maximize its market position.The new organization repositions
Within three years, legislation will ensure that there will be no way to identify a visitor to the Web, Rodney Joffee, president of Whitehat.com Inc,
Can't keep up with the avalanche of soy, Internet integration, and sampling SUVs? Try the caffeine candy.If you walked the floor of this year's Food Marketing
Sports loyalty cards turn fans into team players.As millionaire athletes and billionaire owners squabble over astronomical contracts, sports fans often
America's Great White North neighbors don't need to warm their fingers with hot coffee cups in the spring, but Dunkin' Donuts gave Canadian coffee drinkers
Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting
Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail
There are 12 reasons business-to-business companies will not succeed with Internet strategies. For all the rhetoric, unless business owners and executives
Andrew Wexler is the president of a business that relies on finding prospects online. His Boca Raton, FL, company, MoreVisibility.com helps e-commerce