Connecting your retail channels to your on-line promotions has always been important. But it now is becoming critical to the success of a campaign. While

Harrah's Total Rewards rolls out the red carpet when members travel. What kind of incentive do you offer your best customers when your core product is

St. Louis-based Anheuser-Busch is putting the final touches on a three-month summer blitz set to break in May for its flagship Budweiser brand. The multi-million

Much like it is here in the U.S., the U.K. petrol market is fueled by competitive pricing but few real price advantages for consumers. Throw in ever-rising

Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn't been reading

Out to activate ties to the 1999 Chick-fil-A Ladies Professional Golf Association charity tournament in Atlanta, wireless telecom Nextel Communications

Balancing the cost to serve customers with realized revenue

Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

Customers lose when a company relies so heavily on technology that genuine marketing know-how is forgotten....

Most firms still can’t resolve the paradox that "business is about greed and self-interest, and loyalty about self sacrifice." That’s the view of Fred Reichheld, Bain fellow, Bain and Company, and author of the 1996 bestseller "The Loyalty Effect." More...