Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 3, 2018 Kristin Bell + Kids = Catchy Campaign for Old Navy The campaign is not only a way for Old Navy to drive store traffic, but it also taps into its cause platform ONward! More… SPONSORED BY: 2018 Experience Design & Technology…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 2, 2018 Walmart Makes a B2B Ecommerce Play in India B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India. More… SPONSORED BY: A Free…
Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain restaurant B. Good about the challenges of marketing to new dining audiences.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 26, 2018 Social and Events Help Bullhorn Amplify Its Message A combination of live events, social media and SEO is helping recruitment software firm Bullhorn generate and nurture new leads. More… SPONSORED BY: A Free Online Conference: 5 Keys To Successful Influencer Marketing…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership July 31, 2018 Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 27, 2018 Stacy's Snacks and OK! Tap 'Bachelor Nation' for Sweepstakes The partnership swirls around the introduction of a new Stacy's cheesy snack and the huge passion fans have for the reality dating show. More… SPONSORED BY: 2018 Experience Design &…
Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 24, 2018 KFC Goes for the Unexpected in Consumer Connections Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to? More… Creating Consumer Insight: The Smart Researcher’s Guide Modern marketers have an endless stream of…
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 19, 2018 Extortion, Eviction—Another Wrecking Ball of a Week for Papa John's Founder John Schnatter is in the midst of a raging PR crisis as partners head for the hills and the company's stock takes a hit. More… SPONSORED BY: 2018…