Penton Media Inc. has appointed MeritDirect to manage its technology group files effective April 1. The technology group includes business technology and enterprise information technology publications.

PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

Procter & Gamble wanted to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product

: This is an excellent article. In looking at the press release on Yahoo, the spin is great but the substance is lacking, and depending on how Blockbuster markets this new program they might do more harm to their brand than the good they hope to create.

INSTANT WIN GAME DANGLES ORANGE COUNTY CHOPPER ORIGINAL IT WAS NINE YEARS AGO that Ideal Industries, Inc., a maker of products for electricians and datacomm

Cadbury Adams has beefed up Dentyne's online presence to reinforce its message to teens. The gum brand taps lifestyle sites at Yahoo and America Online to tout Dentyne Ice, Dentyne Fire and Dentyne Tango. "We've always had online presence, but this our ...

Half of U.S. households are projected to have high-speed broadband Internet connections by 2007. But it seems direct marketers are playing catch up with companies doing brand marketing when it comes to taking advantage of the technology.

It's the kind of TV spot that would appeal to any 17 year-old. Young heroes fire rockets at an unseen enemy, while a rock beat thumps in the background.

Direct's first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict