This summer, Dr Pepper/Seven Up, Plano, TX, will team with San Jose, CA-based Internet auction site eBay on a rewards program called Liquid Loot. Customers

Two offers for "The Orchestra Platinum Visa® Card" came in the same day’s mail. They were identical except for the percentage hawked on the envelope.

Cariocas, Inc., was granted $5.25 million in second-round funding from New Enterprise Associates (NEA) and Odyssey, both current investors, as well as

Dr Pepper/Seven Up, Inc. has teamed up with online auction firm eBay to develop "Liquid Loot," a loyalty program. The new program will debut in June 2003.

When Ford Motor Co. wanted to make inroads with urban car buyers, it became a cartoon. Literally. It all started when Ford fielded a pitch from ABC Radio

4Kids Entertainment, Inc., New York City, and Toys Us, Paramus, NJ, signed an agreement to jointly develop toys and games for sale exclusively at Toys

Two offers for The Orchestra Platinum Visa Card came in the same day's mail. They were identical except for the percentage hawked on the envelope. One

The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;

The two initial incarnations of Banco Popular de Puerto Rico's loyalty program might be characterized as a couple of successful shambles. Both Premia

J. Ricky Arriola, president of direct marketing firm InktelDirect, spoke to DIRECT from his office in Miami Lakes, FL, about the growth of the Hispanic