This is one of those stories that perhaps should be left untold. The sad little secret of this business is that not all direct marketers end up rich.

McDonald's Corp. climbs back in the saddle this month with Winning Time, its first game since the FBI busted a fraud ring last summer that stole $20 million

Points-based programs have a place in marketing strategies. Their role is that of a promotion, and they should be treated as such. But they should not

Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a

Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

What's a retailer to do? Holiday shopping tanked, the economy's double-dipping, terrorists and war are glowering on the horizon, and winter's chill won't

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

Just when it seems every apparel marketer is kvetching about slim margins, shoe retailers are blowing out the doors with loyalty programs. The challenge

It figures that the captain of the U.S. Beer Drinking Team (USBT) is a rocket scientist. Think of us as the beer version of MCI's Friends & Family, says

Three loyalty efforts started by Drugstore.com last November have had a tonic effect on revenue. The online retailer's fourth quarter sales rose to $55