CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in

The desperation is showing. Isn't it sad that television advertisers showcased their panic during the most-watched broadcast of the year. Dubbed the Super

This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner

How do some catalogers manage to outperform competitors in markets that are less than thriving?

Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing

In consumers' minds, a long-held advantage that national brands have over store brands is disappearing fast. Credit an extended economic downturn for

Alloy, Inc. and Hachette Filipacchi Media, U.S., owner of ELLEgirl magazine, combined forces to reach out to young fashion mavens across the globe. The

For the fourth quarter ended Dec. 31, 2003, Livonia, MI-based marketing services firm Valassis reported fourth-quarter revenues were up 2.8% from the

While the dearth of data and do-not-call restrictions have teemed up to damp outbound telemarketing activity, Mass Marketing Insurance Group has managed

Online couponing firm CoolSavings Inc has purchased the Targeted Marketing Services (TMS) business of Alliance Data Systems. The purchase includes TMS'