Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to

How to keep marketing strategies fresh and effective

You don't ask for cola when you're thirsty; you ask for or Do you want coffee or ? Would a plain shirt or one with your favorite sports team logo be more

WHAT'S THE sexiest word in the English language? Any marketer knows: "NEW!" But with a slew of new products hitting store shelves, it takes a savvy promoter

(Promo) In the face of a steady stream of pessimism about the prospects of bankruptcy for parent Delta Airlines, the Delta SkyMiles reward program is still flying.

KNOTT'S BERRY FARM: is using wheel covers on Taxi cabs in Los Angeles to spark interest in its 31-year-old Halloween Haunt at Knott's Scary Farm in Buena Park, CA. The five-week campaign is handled by AdFleet Advertising, Inc., Los Angeles. THE ...

In the face of a steady stream of pessimism about the prospects of bankruptcy for parent Delta Airlines, the Delta SkyMiles reward program is still flying. On Tuesday, the airline said that it was cutting salaries of most employees by 10% starting in ...

Outsourcing telemarketing to offshore call centers could be detrimental to maintaining customer loyalty, according to a call center study conducted by Purdue University's Center for Customer Driven Quality in conjunction with researchers at BenchmarkPortal Inc.

MARITZ RESEARCH: St. Louis, has launched a tool to help companies better identify, retain and acquire customers. Maritz Loyalty Maximizer applies a proprietary research model with marketing research and analytics to help better understand consumer ...

There are lots of loyal Strawberry Shortcake fans out there and there will likely be more as the brand launches its first loyalty program to incent consumers to stock up on the playful doll and her related products. Berry Points began showing up on ...