Cohorts is introducing a new Hispanic household-based segmentation product today, Hispanic Cohorts. The offering features 19 unique customer segments within the American Hispanic community, including "Isabel" (successful career women who are highly integrated into American society ) and Domingo y Sylvia (modest income grandparents who still predominantly speak Spanish and feel loyalty towards Spanish advertising…
Keeping customers happy is just one element of a successful loyalty campaign
Brand building, retention are major goals in pharmaceuticals
Alliance Data Systems will acquire Epsilon Data Management, Inc., a marketing, transaction, technology and analytic services firm. The total value of the transaction is approximately $300 million, and is expected to close during the fourth quarter of 2004.
Gap Inc. has begun offering a new private-label credit card that lets shoppers use the card to shop the company’s Gap, Banana Republic and Old Navy brands. The program improves on the existing loyalty rewards program allowing points to be earned and ...
Kroger Co. is testing a combination credit-and-loyalty card in two markets, with plans to add other markets next year. The 1-2-3 Rewards MasterCard has a tiered rewards structure. Cardholders earn three points per $1 spent on Kroger’s private-label ...
Frontier Airlines has started using a print-on-demand offering from Jerome Group to enhance its frequent flier card program. The new system will allow the carrier to cut down on fulfillment turnaround time for EarlyReturns, its loyalty program. The printing program allows the airline to incorporate a magnetic stripe onto the cards.
Toyota Motor Sales USA, Inc. will give away a pair of movie tickets to customers spending $20 in parts or service at participating Toyota dealerships in its Take 2 Movie Ticket Giveaway, which runs through Oct. 31. The movie ticket giveaway is the ...
Neil R. Austrian has been named as the interim chairman and chief executive at Office Depot Inc., following the resignation of Bruce Nelson as chairman and chief executive officer.
THE 50+ CROWD IS GROWING FAST. By 2010 the U.S. Census Bureau says there will be 97.1 million senior citizens across the country, compared to 77.8 million