Consumers cited the length of time it takes to build up points in loyalty and rewards programs as the primary reason they bail out of such programs. Seventy percent of respondents to a recent study said that it takes too long to see results from these ...
The Arena Football League and U.S. Army began an outreach program on Tuesday at high schools in five markets to teach teamwork, fitness and exercise education. To kick off the events, the Dallas Desperados took the AFL-U.S. Army Boot Camp to Irving High ...
ELECTRICARTISTS: New York, hired Dave Smith as director of business development, a new post at the online marketing firm for media, entertainment and lifestyle brands. Smith was founder of Segue>Entertainment Network, New York, handling off- and online ...
8/26 DIVERSIFIED ENTERTAINMENT INC. and direct marketing executive Joel Margulies launched The Margulies Agency, a full-service strategic marketing and branding company. In 1996, Margulies founded Transactional Marketing Partners, a relationship ...
Marketers' high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own
Albertsons has promoted Paul Gannon to chief marketing officer for its 2,500-store supermarket and drugstore business. Gannon had been president-CEO of Shaw's Supermarkets, which Albertsons bought in April. Gannon will oversee all marketing for ...
Marketers' high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own
REWARDS NETWORK INC.: a provider of credit-card based loyalty and rewards programs has entered into an arrangement with RBC Royal Bank in Canada to provide bank Visa cardholders with the opportunity to earn additional rewards points when dining at ...
U.S. marketers are planning a significant increase in new premium and incentive programs between now and the third quarter of 2005. And while businesses are finding creative ways to recognize their sales reps and other employees, more than half of the ...
While this year's tight election race may induce a bipartisan need for bicarbonate, this week the folks at CNN have been dishing up burgers, tuna melts and more at the CNN Convention Diner, located just a few steps outside the site of the Republican National Convention.