4473 results for: loyalty

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Grocers Recognized for Breakthrough E-Marketing

|  by Chief Marketer Staff

Stop & Shop, Paw Paw Shopping Center and Supervalu were each honored last month for their innovative uses of electronic marketing. They received awards at the annual Global Electronic Marketing Conference (GEMCON), an event for retailers, manufacturers, ...

New Brands Gain Ground: Survey

|  by Chief Marketer Staff

Consumers are embracing new brands at the expense of more established brands. That's one finding of Brand Keys' semi-annual Loyalty Leaders Ranking, which measures brand awareness and loyalty among consumers ages 21-60. New York-based Brand Keys ...

ACNielsen Homescan Panel Hits 91,500 Households

|  by Chief Marketer Staff

ACNielsen has expanded its Homescan consumer panel to 91,500 households, with plans to reach 125,000 households by 2006. The research company has signed nearly 50 CPGs and retailers to use the Homescan MegaPanel to track consumer purchases and ...

Cities Band Together for Marketing

|  by Chief Marketer Staff

Seven cities have formed a marketing association with $750,000 in seed money from American Express, and have launched the association's first international marketing campaign. Dubbed America's Greatest Cities, the association brings together convention ...

The Missing Link

|  by Chief Marketer Staff

Is the consumer packaged goods industry taking full advantage of the Internet? No, according to Steve Warshaw, VP-business development for AC Nielsen.

2004 Globes Winners

|  by Chief Marketer Staff

For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

Hawkeye Hires Two

|  by Chief Marketer Staff

Hawkeye FFWD hired Pizza Hut veteran Nagwa Pfingston as VP-account director handling the Pizza Hut account.   N. Pfingston               E. Ehrlich      Pfingston had been senior manager of CRM and loyalty marketing at Plano, TX-based Pizza Hut, where ...

P&I Postscripts

|  by Chief Marketer Staff

BLOCKBUSTER: has introduced its Party Card, to generate sales or reward employees. The card gets the recipient two movie rentals, two 20-oz. Coca-Cola beverages and a tub of microwave popcorn. The cards cost $11.50 each. REWARDS NETWORK INC.: a provider ...





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