Departing from standard practice, the National Hockey League has hired an entertainment marketing agency to help restore the brand's image and build a stronger emotional fan-player connection following a 301-day lockout during the 2004-05 season. ...
The National Hockey League reached a tentative agreement with its players' association July 13 that puts players back on the ice after a 301-day lockout
Many marketers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many marketers feel that their product line won't support a DRTV or radio promotion; they're also uncertain about which approach to try and where to start.
Despite all the hubbub about blogging, retailers and other merchants are notably absent from the blogosphere. By lagging behind on this new trend, they're missing a key opportunity to actively participate in the global online conversation that's now happening without them.
To boost support of its original primetime shows, Court TV is launching a 10-city tour that will link consumers to network programming. The Seriously Entertaining Summer Tour kicks off June 11 in Washington, DC, and will travel to major fairs and ...
When it comes to planning a vacation, some consumers may forget to thank the middleman responsible for tying it all together—the travel agent. So, Thrifty Car Rental is helping consumers pay homage to their travel agents via a story contest, which ...
The Force is back and it's bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest ...
A little incentive goes a long way, especially when it concerns a year's worth of free travel. American Airlines is offering consumers a chance to win a year's worth of travel for sharing their unique stories about why they fly as a way to motivate ...
Foxwoods Resort Casino has opened its 3,700 sq. ft. Wampum Rewards Mega Store to bring its player incentive program to new levels. The new store features brand names such as Sony, Panasonic, Lenox, Nikon, Vespa, T-Fal, Dell, Whirlpool, Kitchen Aid, ...
Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy