Search Results For: experiential marketing

  • Engagement

    Wal-Mart Goes Private

    Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen

  • Sergio Zyman/Full Transcript July 1, 2001

     

  • DRAFT GETS A SURGE OF INTEGRATION

    DraftWorldwide, Chicago, this week announced the integration of its promotion marketing capabilities into a single entity called Surge at DraftWorldwide.

  • Profiles: GMR Marketing

    Gary Reynolds doesn’t want to set strategy. He’d rather be on the beach. Or the street, or at the Super Bowl, or wherever brands meet consumers at play.

  • Engagement

    Account-Specific Print Ads?

    Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

  • THE PROMO 100 – TOP PROMOTION AGENCIES 2001

    2001 Rank Agency/Primary Services 2000 Net Revenue 2-Year Growth Agency Age Net Revenue/Employee 26 Alcone Marketing Group Irvine, CA Matt Alcone 949-770-4400

  • Profiles: Ten Who Counted

    Expertise in various areas added up to success in 2000 for these shops. Above and Beyond DDB Needham’s homegrown marketing services sibling, Beyond DDB

  • Agency of the Year: Momentum

    Flu season was very, very good to Mark Shapiro. Tamiflu’s January 2000 launch kicked off a stellar year for his agency, Momentum North America. The St.

  • Engagement

    Cherry Jubilee

    Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national

  • Horses of Different Colors

    Some agencies are looking a little different than a year ago. In normal years, PROMO 100 alumni have very simple reasons for opting not to enter again: